This used to assess a person's attitude by rating things on a scale of good-bad, hot-cold, large-small and other opposites and is used to gauge the public's reaction to a product, issue or a person. See attitude object; direct attitude measure.

SEMANTIC DIFFERENTIAL: "The semantic differential was developed by Charles Osgood, George Suci and Percy Tannenbaum. "
Cite this page: N., Pam M.S., "SEMANTIC DIFFERENTIAL," in, April 13, 2013, (accessed April 19, 2021).