Cognitive processing. A stimulus is processed on its superficial and perceptual features instead of its meaning. It produces shorter lasting memory. See levels of processing model of memory; data driven process; bottom-up process.

SHALLOW PROCESSING: "In shallow processing we don't make a lasting memory."
Cite this page: N., Pam M.S., "SHALLOW PROCESSING," in, April 13, 2013, (accessed September 23, 2021).