VALUES LIFESTYLE GROUPS (VALS) By N., Sam M.S. - 0 groups of consumers divided by their individual traits. Eight classifications of consumers are determined, based upon reactions to proprietary questionnaires. VALUES LIFESTYLE GROUPS (VALS): "Values lifestyle groups are excellent ways for merchants to gauge their marketing demographic." Related Psychology Terms FROMM, ERICH (1900—) ADOLESCENCE (Theories) PERSONALITY TRAIT THEORY ALLPORT - VERNON - LENDZEY STUDY OF VALUES Comparison of Assessment Tools JUNG, CARL GUSTAV (1875-1961) CHILD PSYCHIATRY LANGUAGE (Psycholinguistics) CHARACTER DEVELOPMENT Terms of Service Cite this page: N., Sam M.S., "VALUES LIFESTYLE GROUPS (VALS)," in PsychologyDictionary.org, April 29, 2013, https://psychologydictionary.org/values-lifestyle-groups-vals/ (accessed December 5, 2022).