groups of consumers divided by their individual traits. Eight classifications of consumers are determined, based upon reactions to proprietary questionnaires.
VALUES LIFESTYLE GROUPS (VALS): "Values lifestyle groups are excellent ways for merchants to gauge their marketing demographic."
Cite this page: N., Pam M.S., "VALUES LIFESTYLE GROUPS (VALS)," in PsychologyDictionary.org, April 29, 2013, https://psychologydictionary.org/values-lifestyle-groups-vals/ (accessed September 21, 2020).
